Sell Smart. Exit Big.

The Fortunet way to sell your brand

The Fortunet way
to sell your brand

As Featured In

About Us

Founded in 2018, Fortunet is a leading investment banking firm specializing in Mergers and Acquisition (M&A) transactions for premium E-commerce businesses & Amazon FBA businesses.

Fortunet represents FBA businesses, DTC brands, e-commerce SaaS and service providers such as agencies,  all with a singular focus:  maximizing outcomes for the client, with an unwavering commitment to the success of each and every deal.

Our Buyer’s network includes e-commerce aggregators, investment funds, private equity firms, strategic buyers and others. With an extensive presence in the space, we have a wide understanding of the buyers’ needs in acquiring leading e-commerce businesses. 

What our clients are saying about us

The Fortunet

A well-orchestrated, end-to-end process of a consultative nature that has proven to drive higher value for the e-commerce M&A process.

Expert Team

A unique combination of experience and proficiency of 40+ experts, ensuring best in class management of M&A in the E-commerce space. The Fortunet team includes veteran investment bankers, e-commerce & corporate lawyers, finance professionals, and experienced Amazon sellers. Our team is strongly connected to the E-commerce global community, and has worked with approximately 6000 Amazon sellers since 2015.


Fortunet controls the narrative of the business with compelling storytelling, based on a thorough analysis conducted by its analysts, that represents the maximum potential value to buyers.

Competitive Process

Hyper-competitive, highly orchestrated & discreet “auction-like” process to relevant & potential buyers, coupled with an accumulated 100+ years of M&A negotiation experience.


Strong reputation in the industry for representing best-in-class e-commerce brands without compromising our values and absolute commitment to the seller.

How We Help

Comprehensive Sell-Side Service

Fortunet works exclusively with a sell-side focus, solely representing sellers with a clear and singular goal: Obtain the best valuation and optimal deal structure for each and every business.

Fortunet offers a holistic approach to M&A, working diligently on the day-to-day of each transaction while executing time-tested strategies that maximize outcomes for our client’s business.  From strategy to business & financial analysis, through to negotiations, deal process management, and closing, Fortunet is a trusted and credible partner for the e-commerce M&A space.

Preparation for the Sale

  • Comprehensive business and financial analysis of the account
  • Prepare detailed business presentation
  • Identifying the maximal representative SDE for the business based on analysis and adjustments that may be relevant

Go to Market

  • Full market coverage
  • Discreet marketing only to relevant buyers
  • Hyper-competitive “Auction-Like” process

Finalizing the Deal

  • Negotiate deal business terms, including price and deal structure - as reflected in an LOI & APA/ SPA
  • Advising throughout the buyer’s Due Diligence
  • Support smooth migration

Overall Seller's Support

  • Sharing best practices on E-commerce business’ management and other related matters
  • Using proprietary market data gathered across dozens of deals managed by Fortunet
  • Supporting tax, legal and other consultations as may be required by the seller applying an accumulated vast business experience

Sell Your e-Commerce Business

For Buyers & Investors

Looking to acquire an e-commerce business?

Among buyers, Fortunet is known for having a large deal flow of the highest quality businesses in the Amazon space, and for preparing the most professional, accurate, and detailed investor packages, enabling buyers to efficiently analyze acquisition targets, saving time in their M&A processes.

Why should you acquire businesses that are represented by Fortunet?

  • Deal flow – Buyers working with Fortunet have access to exclusive, unique deal flow.
  • Vetting – We have a client vetting committee and only represent top quality, premium brands.
  • Materials preparation – We assist our clients in preparing a financial package and marketing materials, which saves valuable time for both parties. Our decks contain all relevant information, and are ready to present to the buyers’ investment committees.
  • Probability of closing – As experienced investment bankers, we maximize the probability of closing and often assist in resolving complex issues


Meet the Founders

Strong team of experts in



M&A / Investment Banking
Finance / Accounting
E-commerce / Corporate law
Amazon Operations (experienced sellers)


Omer Yacoby Levine

Director M&A

Seasoned professional specializing in cross-border investment banking & business development between Israel and Asia & Europe regions.