Fortunet Welcomes Chad Annis to Its Advisory Board, Bolstering Its Beauty E-Commerce Expertise


Fortunet Welcomes Chad Annis to Its Advisory Board, Bolstering Its Beauty E-commerce Expertise


Fortunet, the leading e-commerce mid-market investment bank, announced today, November 30th, 2023, the appointment of Chad Annis to its advisory board.

Fortunet is thrilled to announce the appointment of Chad Annis to its Advisory Board. Annis brings a wealth of experience from his diverse managerial roles since 1990 and is a renowned e-commerce expert in the beauty sector. As the founder of Market Defense, the leading agency for prestige beauty brands, which he exited in February 2022, Annis is celebrated for driving profitable growth in global marketplaces and guiding brands towards successful exits.

Annis has played a pivotal role in several high-profile mergers and acquisitions, providing consultancy expertise to both sellers and buyers in strategic acquisitions and exits involving major corporations. His partnership with Fortunet is expected to strengthen the company’s strategic advisory capabilities, especially in the burgeoning e-commerce sector.

Annis’s impressive roster of past clients includes some of the largest brands in the beauty industry, such as J&J, P&G, Coty, Unilever, Church & Dwight, along with notable names like Drunk Elephant, Drybar, First Aid Beauty, Tatcha, Zitsticka, and Dr. Dennis Gross. This diverse experience positions him as an invaluable asset to Fortunet.

With his extensive knowledge of the e-commerce and beauty industries, including their opportunities, challenges, and changing trends, Mr. Annis is well-equipped to contribute significantly to Fortunet’s clients. His business acumen, coupled with his life motto – you can have everything in life you want, if you will just help enough other people get what they want (Zig Ziglar) – will play a crucial role in helping Fortunet’s clients achieve their business goals in selling their e-commerce brands.

Joining Fortunet’s Advisory Board allows me to synergize my e-commerce and beauty expertise with Fortunet’s visionary approach to business growth, innovation, professionalism, and unwavering commitment to client success. I am eager to contribute to both Fortunet’s journey and that of its clients, steering them towards unprecedented successes,Chad Annis commented on his new role.

Michal Baumwald Oron, CEO & Co-Founder of Fortunet, expressed enthusiasm about the new appointment: “Chad’s remarkable ability to elevate brands within the digital marketplace and his proven track record in executing high-stakes business strategies make him an exceptional addition to our Advisory Board. We are confident that his insights will be pivotal as we continue to excel in the dynamic e-commerce landscape.”

With Chad Annis’s appointment, Fortunet embarks on a new chapter of growth, anticipating his valuable contributions to enhance its advisory services and solidify its position as a leader in business innovation.


About Fortunet:

Founded in 2018, Fortunet is a leading global investment banking firm that specializes in Mergers and Acquisition (M&A) transactions and fund raising for premium mid-market e-commerce businesses, including on-line native brands, e-commerce SaaS companies and service providers.

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Omer Yacoby Levine

Director M&A

Seasoned professional specializing in cross-border investment banking & business development between Israel and Asia & Europe regions.  

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