Fortunet Ecommerce Investment Banking

E-commerce Investment Banking

The Fortunet way to sell your brand

The Fortunet way
to sell your brand

About Us

Founded in 2018, Fortunet is a leading investment banking firm specializing in Mergers and Acquisition (M&A) transactions for premium E-commerce businesses & Amazon FBA businesses.

Fortunet represents FBA businesses, DTC brands, e-commerce SaaS and service providers such as agencies, all with a singular focus: maximizing outcomes for the client, with an unwavering commitment to the success of each and every deal.

Our Buyer’s network includes e-commerce aggregators, investment funds, private equity firms, strategic buyers and others. With an extensive presence in the space, we have a wide understanding of the buyers’ needs in acquiring leading e-commerce businesses.

What our clients are saying about us

“I felt that all the people at Fortunet were very committed and that they truly cared about getting us the best deal possible…..Selling your company or brand is one of the biggest financial deals of your life and with Fortunet on your side, you can reach astonishing levels of success…..The final deal that we got exceeded our expectations. We are very happy with the multiplier we got as well as the deal structure and the buyer itself”

Kim Van IerselOwner

"We chose Fortunet because we knew that if we want to sell for the highest possible multiple, this is the only place to go….. Working with them was an amazing experience. The team was extremely professional, and super supportive throughout the entire process. It felt like we had a third partner".

Gal Ezuz & Ouriel RybskiOwner

"I would definitely recommend working with Fortunet. The result would be significantly better than what you could achieve on your own….. Fortunet has a large portfolio of buyers, and they were able to obtain multiple offers for my business, which eventually increased the valuation. We worked very closely together. Fortunet as a team felt to me like a family and I’m still in touch with some of the team.”

Oded LilosOwner

"Our dream was to take OTOTO to the next level. It wasn't all about numbers, it was also the need for a buyer that will allow us to grow and continue to design our products…..Fortunet found the perfect fit. The outcome of the selling process was outstanding, and beyond our expectations".

Daniel GassnerOwner

“I have known Fortunet and its founders for many years. Working with them was the best decision I’ve made.…The process is very stressful and Fortunet’s team was like a giant chill pill to me…The team really made me feel like a VIP client and made the journey a lot easier and simpler.”

Ruvik AOwner, PILPOC

The Fortunet
Advantage

A well-orchestrated, end-to-end process of a consultative nature that has proven to drive higher value for the e-commerce M&A process.

Expert Team

The Fortunet team is comprised of 40+ experts, who’s extensive experience and expertise makes for the best in class M&A process for E-commerce businesses. Investment bankers, e-commerce & corporate lawyers, finance professionals, and experienced Amazon sellers come together at Fortunet, to maximize exit values for E-commerce business owners and Amazon sellers.

Positioning

Through careful analysis and by leveraging our experience working in E-commerce M&A, we refine, position and narrate the data points behind the mosaic of each brand, in order to maximize exit values.

Competitive Process

Competitive, highly orchestrated & discreet, Fortunet’s “auction-like” process engages a large network of relevant potential buyers. The Investment Banking team shares an accumulated 100+ years of M&A negotiation experience.

Credibility

Strong reputation in the industry for representing best-in-class e-commerce brands without compromising our values and absolute commitment to the seller.

How Does It Work

Comprehensive Sell-Side Service

Fortunet works exclusively with a sell-side focus, solely representing sellers with a clear and singular goal: Obtain the best valuation and optimal deal structure for each and every business.

Fortunet offers a holistic approach to M&A, working diligently on the day-to-day of each transaction while executing time-tested strategies that maximize outcomes for our client’s business. From strategy to business & financial analysis, through to negotiations, deal process management, and closing, Fortunet is a trusted and credible partner for the e-commerce M&A space.

Preparation for the Sale

Comprehensive business and financial analysis of the account
Prepare detailed business presentation
Identifying the maximal representative SDE for the business based on analysis and adjustments that may be relevant

Go to Market

Full market coverage
Discreet marketing only to relevant buyers
Hyper-competitive “Auction-Like” process

Finalizing the Deal

Negotiate deal business terms, including price and deal structure - as reflected in an LOI & APA/ SPA
Advising throughout the buyer’s Due Diligence
Support smooth migration

Overall Seller's Support

Sharing best practices on E-commerce business’ management and other related matters
Using proprietary market data gathered across dozens of deals managed by Fortunet
Supporting tax, legal and other consultations as may be required by the seller applying an accumulated vast business experience

Sell Your e-Commerce Business

For Buyers & Investors

Looking to acquire an e-commerce business?

Among buyers, Fortunet is known for having a large deal flow of the highest quality businesses in the Amazon space, and for preparing the most professional, accurate, and detailed investor packages, enabling buyers to efficiently analyze acquisition targets, saving time in their M&A processes.

Why should you acquire businesses that are represented by Fortunet?

Deal flow – Buyers working with Fortunet have access to exclusive, unique deal flow.

Vetting – We have a client vetting committee and only represent top quality, premium brands.

Materials preparation – We analyze our clients’ financial performance and business, which is reflected in an investor informational deck. Our decks contain broad information about the businesses we represent and are helpful in considering the related investment opportunity and in discussing it to the buyers’ investment committees.

Probability of closing – As experienced investment bankers, we maximize the probability of closing and often assist in resolving complex issues that arise during the deal negotiation and due diligence.

Meet the Founders

Executive Manager and a commercial lawyer. 25+ years of experience, holding senior positions in international leading brands, as VP Business Development and General Counsel. Led major IPOs, M&A global transactions, and joint ventures.

16+ years of experience as intellectual property and E-commerce attorney.Founder of Cabilly & Co, one of the leading e-commerce law firms, representing over 5,000 sellers worldwide, since 2015.

12+ years of experience as an online marketer. Built an affiliate marketing business as well as a 7 figure Amazon Private label brand using his PPC and SEO expertise. Sold his successful Private Label in 2019.

40+

EXPERTS

M&A / Investment Banking
Finance / Accounting
E-commerce / Corporate law
Amazon Operations (experienced sellers)