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Meet the Founders

Executive Manager and a commercial lawyer. 25+ years of experience, holding senior positions in international leading brands, as VP Business Development and General Counsel. Led major IPOs, M&A global transactions, and joint ventures.
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Michal Baumwald Oron
Michal Baumwald OronCo-Founder & CEO
16+ years of experience as intellectual property and E-commerce attorney.Founder of Cabilly & Co, one of the leading e-commerce law firms, representing over 5,000 sellers world-wide, since 2015.
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Yael Cabilly
Yael CabillyCo-Founder & Partner
12+ years of experience as an online marketer. Built an affiliate marketing business as well as a 7 figure Amazon Private label brand using his PPC and SEO expertise. Sold his successful Private Label in 2019.
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Omri Zaltzman
Omri ZaltzmanCOO & Partner
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The Leadership Team

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Roy Carp

Head of M&A

About Roy
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Jake Barnett

VP Business Development

About Jake
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Rony Stein-Peri

Head of Marketing

About Rony
Shay Macover
Shay Macover

Head of Analytics

About Shay
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Guy Shalev

CIO

About Guy
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Alon Hirsch

CFO

About Alon
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Ido Regev

Finance Manager

About Ido
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Daniel Yoffe

Director of M&A

About Daniel
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Daniel Marynkov

Head Analyst

About Daniel
Omer
Omer Yacoby Levine

Director M&A

About Omer
dianne
Dianne Marie Orsina

Senior Research Analyst

About Dianne
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Itamar Hazut

Director of M&A

About Itamar
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Ariel Abraham

Senior Financial Analyst

About Ariel
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Daniel Behar Miller

Research Analyst 

About Daniel
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Regina Peterburgsky

Regional Manager – Australia/New Zealand

About Regina
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Mark Jennings

Director of Business Development 

About Mark
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Lea Adriatico

Senior Analyst

About Lea
wilfredo
Wilfredo Jr.

Senior Analyst

About Wilfredo

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Roy Carp

Head of M&A

Linkedin

15 years of M&A investment banking experience at firms such as Barclays Capital, G.P. Bullhound, and EY. Closed ~ 100 transactions at >$15bn in value. 

Jake Barnett

VP Business Development

Linkedin

A veteran of the Amazon M&A space with deep expertise in e-commerce acquisitions, investing, and sell-side advising.  Active in the “Aggregator” industry since its nascency in 2019 via two leadership roles with early and prominent FBA acquirers before joining Fortunet in February 2019.

Rony Stein-Peri

Head of Marketing

Linkedin

A global marketing leader having served in executive positions for B2B2C businesses (17 years). Experience in executing strategies for product development and building brands across international markets.

Shay Macover

Head of Analytics

Linkedin

Executive with over 10 years of experience in management consulting, M&A, and corporate law. Holds extensive experience in retail, CPG, media, and tech. Specialized in solving complex business problems and improving businesses results

Guy Shalev

CIO

Linkedin
Experienced technology leader with over 12 years of experience in IT management, system analysis, and application strategy. Highly skilled in transforming global enterprise IT operations at major Consumer Products, Manufacturing, Retail, and Financial Service companies.

Alon Hirsch

CFO

Linkedin

Executive manager with 18 years of experience in corporate finance and investment banking. Holds a CPA license and an MBA from INSEAD (France & Singapore)

Ido Regev

Finance Manager

Linkedin

Finance Manager and a CPA. Over 4 Years of experience as an auditor of private and public companies at Ernst & Young and as a Financial Controller at a global Start-Up company.

Daniel Yoffe

Director of M&A

Linkedin

A veteran business and strategic advisor accompanied various large companies for over 25 years. Vast experience and business knowledge in business development, business strategies, and M&As.

Daniel Marynkov

Head Analyst

Linkedin

Over 8 years of experience in the financial service industry. Focus on investment management, financial analysis, and equity research.

Omer Yacoby Levine

Director M&A

Linkedin

Seasoned professional specializing in cross-border investment banking & business development between Israel and Asia & Europe regions.  

Dianne Marie Orsina

Senior Research Analyst

Certified Public Accountant. Over 10 years working in Financial Planning and Analysis. Leadership positions in multinational companies in various industries such as Oil & Energy, Healthcare & Medical Devices, and Shared Service.

Itamar Hazut

Director of M&A

Linkedin

Worked as a commercial & corporate lawyer, as well as a Data Protection Officer, consulting several startups and investment funds. A member of 4 different committees and directors’ certification of the Israeli Bar Association. Brings vast experience & knowledge in leading M&As transactions from A to Z.

Ariel Abraham

Senior Financial Analyst

Linkedin

Over 4 years of experience in analysis research. Former hedge fund equity analyst covering e-commerce, software, and internet companies.

Daniel Behar Miller

Research Analyst

Linkedin

A strategic and analytical finance professional. Over 20 years of experience as manager of FP&A departments in successful global companies, leading their financial activity. Provide professional support, while enabling team members to be successful and prosper.

Regina Peterburgsky

Regional Manager - Australia/New Zealand

Linkedin

Over 16 years experience in Retail including bricks & mortar and online. Amazon Private Label 7-figure seller since 2016. Podcast host, course creator, Amazon business coach & co-founder of Australia’s Amazon Collective Mastermind Retreat.

Mark Jennings

Director of Business Development

Linkedin

Brand owner with over 13 years of digital marketing experience of which 10+ years focused on e-commerce. Over 6 years full spectrum Amazon account management and consultancy with over 100 product launches, across 35+ brands.

Lea Adriatico

Senior Analyst

Linkedin

Over 7 Years in Investment Banking. Substantial experience in Foreign Exchange, Derivatives, Hedge Funds, and Financial Analysis

Wilfredo Jr.

Senior Analyst

Vast experience as A Treasury Officer. Managing cash flow and reporting directly to CFO with the financial operations.

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